In 2022, cross-border e-commerce accelerated into the 3.0 era, known as the inaugural year of global commodity export. The industry shifted from low-margin bulk sales toward premium, high-value and high-quality product sales. Amid the pandemic, cross-border e-commerce has become a key driver to stabilize foreign trade and fuel economic growth.
Phoebe, Regional Expansion Manager of Amazon Global Selling
As a clustered apparel industrial base, Shishi City has been striving to build a RMB 100-billion-level influencer e-commerce hub and an international trade distribution center in recent years. Integrating into the new dual-circulation development pattern, the city vigorously develops cross-border e-commerce and market procurement trade to explore future development paths for cross-border commerce.
Government-Enterprise Cooperation Explores Cross-border E-commerce Prospects
On the afternoon of September 27, themed "Forge Ahead with Innovation to Empower Industrial Breakthrough", the cross-border session of Qingchuang.com 2022 E-commerce Ecosystem Summit grandly opened at Qingchuang City International Wholesale Center. Co-hosted by Fujian Provincial Department of Commerce, Shishi Municipal Bureau of Commerce, Shishi Online Merchants Association, Qingchuang City International Wholesale Center and Qingchuang.com, the summit leverages Shishi’s mature apparel and e-commerce industrial advantages to connect Chinese manufacturing with global consumption and help local apparel brands expand overseas.
Nicole Guo, Senior Account Manager of Cross-border Warehousing & Fulfillment, Shopee
Kalo, Apparel Category Operations Expert, AliExpress
Top executives and industry specialists from leading cross-border platforms attended the summit, including Phoebe (Amazon Global Selling), Nicole Guo (Shopee), Kalo (AliExpress), Vivian (SHEIN Merchandising Manager), Xiaoyi (Tmall & Taobao Global Merchant Operations Expert) and Wutong (Authorized Lazada Instructor). They shared emerging growth opportunities and innovative global expansion paths for domestic brands with onsite factory owners and cross-border sellers.
Vivian, Merchandising Manager of SHEIN
Tackle Industry Pain Points, Multi-platforms Fuel Global Brand Expansion
Global pandemic over the past two years has reshaped consumer habits and boosted cross-border online transactions, creating vast market opportunities for cross-border e-commerce. Meanwhile, Chinese sellers are trending toward diversified regional layout, accelerated global deployment, stronger brand awareness, upgraded product innovation and improved market responsiveness.
Xiaoyi, Merchant Expansion & Operations Expert of Tmall Taobao Global
Known as China’s Apparel City, Shishi boasts superior geographic location and complete supporting industrial chains for garment manufacturing. With solid industrial foundations, favorable geographic merits and sound business environment, local apparel enterprises are confronted with core challenges: selecting proper platforms, sourcing competitive goods and locating precise customers to achieve efficient overseas expansion.
Guest representatives from Amazon, Shopee, AliExpress, Lazada and other cross-border platforms analyzed prevailing industry obstacles and development trends for cross-border export. Covering platform policy updates, practical operation guidelines, overseas market demands, target consumer portraits, product selection criteria, platform entry rules and logistics solutions, their in-depth sharing empowers industrial manufacturers with practical operational capabilities to complete business transformation and seize global market gains.
Wutong, Official Certified Instructor of Lazada
Moving forward, Qingchuang City International Wholesale Center and Qingchuang.com will continue cooperating with mainstream cross-border platforms via offline summits, online livestreams and customized partnership programs to satisfy enterprises’ transformation and training needs, supporting Chinese brands to thrive in the digital global marketplace.
