
On the afternoon of July 6, the 2022 Cross-border Shopee Shishi Seller Exclusive Event titled “Achieving Every Possibility of Going Global” was held in the conference room on the 7th floor of Qingchuang City. Shopee Fujian Recruitment Manager Che Liu, Shopee Senior Incubation Manager Darren Yuan, and Shopee Senior Incubation Manager Yoon Zhang attended the event and had in-depth exchanges with merchants, jointly interpreting the platform’s latest policies and gameplay analysis.

Shopee Fujian Recruitment Manager Che Liu’s presentation was divided into four parts: the first part was the overseas e-commerce market with frequent opportunities in multiple regions; the second part was Shopee China Cross-border, helping Chinese products seize overseas dividends; the third part was Shopee Fujian seller stories; and the fourth part was Shopee China Cross-border, paving the way for various types of sellers to go global.
Shopee Fujian Recruitment Manager Che Liu
Currently, Shopee has established an incubation center in Xiamen and an operations center in Yiwu to assist local and surrounding sellers in transforming and going global.
To better serve merchants, Shopee holds 1-2 official training sessions every month, provides 1V1 guidance, organizes sharing salons, invites benchmark sellers to share operational insights and industry information, and also provides professional cross-border live streaming rooms and supporting services to help local sellers conduct live streaming and seize traffic dividends.
Shopee Senior Incubation Manager Darren Yuan
Next, Shopee Senior Incubation Manager Darren Yuan gave a presentation on the theme “Product Selection Techniques for Fujian Industrial Belt Sellers.” According to Darren Yuan, merchants can accurately select suitable and best-selling products through Google Trends, social media, and product selection resources provided by Shopee.

Regarding product selection in the Fujian industrial belt, Senior Incubation Manager Darren Yuan suggested that merchants can select products according to country-specific styles. For example, in Malaysia, best-selling men’s clothing bottoms are mainly simple and casual styles, while tight stretch work pants and jeans are also very popular. For the Brazil site, customers tend to be more mature and prefer outdoor sports and casual athletic styles.
Shopee Senior Incubation Manager Yoon Zhang
Finally, Shopee Senior Incubation Manager Yoon Zhang provided a detailed explanation of Shopee’s second-half major promotion calendar and preparation strategies.
2026-06-03 09:36:06