On June 1, the 2022 China Cross-border E-commerce Trade Fair (referred to as “China Cross-border Fair”), hosted by the Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Province Import & Export Chamber of Commerce and other organizations, opened at the Fuzhou Strait International Convention and Exhibition Center. The theme of the event was “Connecting the Entire Cross-border Ecosystem, Building a New E-commerce Ecology”. Fujian provincial leaders Lin Baojin and Guo Ningning attended and toured the exhibition.
As a national-level professional exhibition and the largest cross-border e-commerce trade fair in China, this event focused on supporting the new development paradigm of dual circulation (domestic and international), actively linking Chinese manufacturing with global consumption. It serves as an important platform to explore new opportunities in cross-border e-commerce and help stabilize foreign trade and promote growth.
The exhibition lasted for 3 days, covering an exhibition area of 72,000 square meters. It featured zones for cross-border e-commerce suppliers, platforms, integrated service providers, and independent websites. The fair attracted more than 50 global cross-border e-commerce platforms, over 200 well-known cross-border e-commerce service providers, and more than 2,000 high-quality foreign trade suppliers. It showcased over one million products across popular categories such as electronics, home goods, maternity and baby products, footwear and apparel, auto parts, and more. Leading platforms including Amazon Global Selling, Google, Walmart Global E-commerce, eBay, and Alibaba International Station gathered at the event. The participating supply chain companies were highly representative, covering over 60 characteristic foreign trade industrial belts across China and the entire cross-border e-commerce ecosystem. Through “one-stop selling”, “one-stop sourcing”, “one-stop investment attraction”, and “one-stop services”, the exhibition met the diverse needs of the cross-border e-commerce industry and promoted precise matching of high-quality domestic and international resources. The event also set up multiple forum and live streaming areas, hosting nearly 30 high-end forums and conferences, showcasing the vibrant new vitality of the cross-border e-commerce industry.
As a national B2B footwear and apparel supply chain digital intelligence platform, Qingchuang Network participated in this grand event with high-quality footwear and apparel resources from multiple industrial belts including Shishi, Quanzhou, Guangzhou, and Hangzhou. The team engaged in in-depth exchanges with platforms, cross-border e-commerce service providers, high-quality foreign trade suppliers, and numerous visiting enterprises from across the country.
As a local B2B e-commerce platform in Fujian, Qingchuang Network has actively participated in building cross-border e-commerce services in recent years. On April 22 this year, it held the Qingchuang Network Cloud Platform Seminar (Cross-border Special Session), which live-streamed and connected with 6 major mainstream cross-border platforms (Amazon, SHEIN, Shopee, Wish, eBay, Lazada). Officials provided interpretations of the latest overseas consumer markets, hot-selling spring/summer categories, and operational product selection strategies. Green entry channels and fast review services were also offered to sellers participating in the live sessions to help industrial belt merchants seize overseas opportunities. During the 4th “Double Products” Online Shopping Festival and the Africa Good Products Online Shopping Festival, Qingchuang Network set up the “African Countries Pavilion” for the first time, selecting Shishi local brand apparel that meets African market needs, building a bridge for online display and channel docking between industrial belt factories, traditional foreign trade enterprises, and attracting foreign trade buyers and distributors to make bulk purchases on the platform.
At this Cross-border Fair, while exchanging ideas on the future development trends of cross-border e-commerce with industry peers, Qingchuang Network also showcased its recent achievements in digital supply chain development to many participants, actively exploring full-chain development for building a new e-commerce ecosystem.
