Group photo of all cross-border service providers

In 2020, affected by the global COVID-19 pandemic, traditional foreign trade was severely impacted. As a new business model, cross-border e-commerce grew against the trend due to its advantages of short transaction chains, contact-free interactions, and overseas warehouse storage. In 2020, China's cross-border e-commerce import and export market procurement exports increased by 31.1% and 25.2%, respectively, becoming an important force in stabilizing foreign trade.
In 2021, Premier Li Keqiang proposed: "Promote the stable development of imports and exports, and develop new business forms and models such as cross-border e-commerce." Across the country, 105 new comprehensive cross-border e-commerce pilot zones were established. China's cross-border e-commerce is in an upward channel favored by "favorable policies," with many provincial "14th Five-Year" plans and 2035 long-term vision suggestions mentioning favorable policies to accelerate the development of cross-border e-commerce.

As a clothing industry cluster, Shishi City has launched the "Cross-border E-commerce Development Year" campaign in recent years, aiming to build a "100-billion-scale internet celebrity e-commerce regional center" and a "100-billion-level international trade distribution center." It is vigorously developing cross-border e-commerce and market procurement, actively integrating into and serving the "dual circulation" new development pattern, and exploring the future path of cross-border e-commerce development.

On the afternoon of April 19, the "Digital Intelligence Empowerment, Industrial Upgrading" Qingchuang Network 2021 E-commerce Ecosystem Summit - Cross-border Session, jointly organized by the Shishi Municipal Bureau of Commerce, Shishi E-commerce Association, Qingchuang City International Network Wholesale Center, and Qingchuang Network, was grandly held at the Qingchuang City International Network Wholesale Center.

The venue was packed.

Industry experts, corporate representatives, and platform leaders—including Amazon Global Selling Regional Expansion Senior Manager Alice, JD.com International Cross-border Business Investment Promotion Head Zhang Yuelin, Wish China Public Affairs Expansion Manager Betty, Shopee South China Investment Promotion Operations Manager Carol, eBay Greater China Business Development Manager Levin, Vova Senior Investment Promotion Manager Davis, MiDoDo Network Technology Marketing VP Chen Yingying (Josie), and SHOPLINE Fujian Region Business Director Huang Hongsen (Sanse)—gathered together to discuss the path of cross-border e-commerce expansion with the physical merchants and cross-border sellers present at the event.

In 2021, for cross-border e-commerce, the global retail landscape has been determined, and new foreign trade formats are taking shape. Starting in 2021, boosted by the pandemic, the market share of export cross-border e-commerce has expanded again, eliminating many sellers who were only looking for quick money and lacked substance. Those who remain are sellers with resources, product knowledge, and marketing expertise. The entire cross-border e-commerce market has become more mature. The development of Chinese sellers shows five major trends: more diversified seller regions, accelerated global layout, enhanced brand awareness, accelerated product innovation, and improved response capabilities.

Guests from seven major cross-border platforms—Amazon, JD.com International, Wish, Shopee, Vova, MiDoDo, SHOPLINE, and eBay—deeply analyzed the current development trends of cross-border e-commerce, delved into the market characteristics, consumer groups, and product selection rules of different regions (Europe, America, Japan, Southeast Asia, etc.). They provided detailed analyses of platform advantages, entry rules, platform operations, and mechanisms. Focusing deeply from multiple angles such as market, platform, product selection, rules, and logistics, they brought plenty of practical "dry goods" (actionable insights) to the physical merchants and cross-border sellers present. Facing the 2021 cross-border e-commerce market, they provided clear expansion plans from gameplay to operations, from product selection to branding, and from payment to logistics, comprehensively helping sellers create new breakthroughs, assisting factory-type sellers in industrial belts to transform, arming sellers with practical export skills, and letting the world feel "Made in China."

In the future, Qingchuang City International Network Wholesale Center and Qingchuang Network will continue to join hands with major platforms to meet the needs of enterprise cross-border transformation and cross-border seller training through full-dimensional forms including offline summits, online live broadcasts, and platform cooperation, fully serving sellers and helping them achieve big sales in 2021.