In the era of "Internet+" economy, the e-commerce industry has been growing at an astonishing speed. With fierce competition in the domestic e-commerce market and the natural law of survival of the fittest, businesses must either find new consumption models suited for the new economy or set sail for cross-border expansion.

On the afternoon of April 19, 2019, the Qingchuang City 2019 E-commerce Ecosystem Summit (Cross-border Session) and the signing ceremony for the first Taobao Live base in Fujian Province were successfully held in Shishi Qingchuang City. Distinguished guests and leaders attended the meeting, including Fu Guangwei, Executive Vice President of the China Textile Engineering Society; Huang Chunhui, Mayor of Shishi Municipal People's Government; Huang Jinba and Nian Xueqing, Deputy Directors of the Quanzhou Municipal Bureau of Commerce; Qiu Yongfeng, Vice Mayor of Shishi; and Zhao Yuanyuan, Head of Taobao Live. The event invited seven major mainstream cross-border e-commerce platforms (Amazon, LightInTheBox, Ezbuy, eBay, Shopee, Umka, and Wish) and twenty major cross-border service providers (specializing in logistics, payment settlement, training, intellectual property, etc.) to explore innovative scene-based marketing tools and analyze e-commerce prospects in international markets with local e-commerce professionals.

(Chen Yang, Vice President of the Fujian Provincial Council for the Promotion of International Trade)

Chen Yang, Vice President of the Fujian Provincial Council for the Promotion of International Trade, stated that e-commerce development drives platform upgrading, service innovation, and marketing tool innovation. As a new model of scene-based marketing, Taobao Live promotes product sales and circulation through improved content and visual marketing, while also driving the growth of the influencer economy.

(Zhao Yuanyuan, Head of Taobao Live)

"The establishment of Taobao Live in Qingchuang City marks the first officially authorized apparel base in Fujian Province. Shishi's complete upstream and downstream textile ecological chain determines the competitiveness of its menswear products. Moving forward, Taobao Live will integrate with the Shishi industrial belt to help local merchants promote their flagship and advantageous products, gaining profit through the Taobao Live platform and establishing a faster, more efficient channel for full-scenario product marketing," said Zhao Yuanyuan. He then presented the "Taobao Live Officially Authorized Apparel Base" plaque to Shishi Qingchuang City and Chuangying Huyu.

("Taobao Live Officially Authorized Apparel Base" Plaque Awarding Ceremony)

(Strategic Cooperation Signing Ceremony between Taobao Live Base and Peak Group)

A second highlight of the summit was the relay of information from cross-border platforms and service providers, collectively helping to kickstart the "cross-border journey" for Shishi merchants. At the summit, attendees learned about high internet penetration in Russia, explored user profiles and popular products in Southeast Asian countries (such as Singapore, Indonesia, and Malaysia), and experienced the Amazon e-commerce market in Europe, America, and Japan.

(Alice, Senior Manager of Fujian Regional Expansion, Amazon Global Selling)

(Jiang Boran, Investment Promotion Director, LightInTheBox & Ezbuy)

(Zou Lili, Business Development Manager, Wish)

(Lin Feng, Business Development Manager, eBay Fujian)

(Rita, China Investment Promotion Lead, Umka)

(Wen Jing, Senior Investment Promotion Consultant, Shopee Fujian Region)

Cross-border trade spans across markets, but the internet has no boundaries. "Buying globally, selling globally" allows for the exchange of products. The theme of the Qingchuang City E-commerce Summit (Cross-border Session) is to connect with cross-border platforms and help menswear from the Shishi industrial belt go global.

It is reported that this conference is the second cross-border summit held by Qingchuang City since 2018, and it received unanimous acclaim from Shishi e-commerce professionals, cross-border platforms, and service providers alike. Through the combined efforts of Qingchuang City and Qingchuang Network, the sails have been hoisted for Shishi's 2019 cross-border e-commerce endeavors!